Samba Churros

Our Brand
Story

Born from the lively streets and colorful celebrations of Brazil, Samba Churros traveled across borders to introduce a new dessert experience to the Philippines. Inspired by Brazil’s love for music, food, movement, and celebration, Samba Churros transforms the traditional filled churro into a vibrant brand that Filipinos can enjoy and share.

VISION

To be the leading Brazilian dessert brand in the Philippines and globally recognized with a strong franchise network known for quality, creativity, and happiness in every bite.

MISSION

To spread joy through the authentic flavor of Brazil’s most beloved street dessert – freshly fried churros filled with passion, flavor, and love.

What Are Churros?

Churros are a beloved fried pastry — golden, crispy on the outside and soft on the inside — made from a simple dough of flour, water, butter, and eggs, then piped through a star-shaped nozzle and deep-fried until crisp.

They’re a classic street and café snack across Spain, Portugal, Latin America — and in Brazil, they’ve evolved into something uniquely indulgent.

Our Flavors

Dulce De Leche

SWEET. CREAMY. IRRESISTIBLE.

Indulge in the rich, caramel-like sweetness of dulce de leche paired with a perfectly crisp, golden exterior. Every bite is filled with velvety caramel goodness that melts in your mouth and keeps you coming back for more.

Chocolate

RICH. CREAMY. IRRESISTIBLE.

Indulge in the perfect blend of rich, velvety chocolate and a crispy, golden exterior. Each bite delivers a satisfying crunch followed by a smooth, creamy center that melts in your mouth. Pure chocolate happiness in every bite!

Pistachio

NUTTY. CREAMY. IRRESISTIBLY SMOOTH.

Experience the rich, nutty flavor of pistachio paired with a perfectly crisp, golden exterior. Every bite brings a smooth and creamy filling with a delicate pistachio sweetness that makes this flavor truly unforgettable.

Our Menu

Origin of Churros

The origin of churros is both fascinating and debated — a story that blends European tradition, traveler adaptation, and Latin creativity.

Most historians agree that churros originated in Spain centuries ago.

Spanish shepherds created a simple fried dough snack they could cook easily over open fires in the mountains.
The dough was made of flour, water, and salt, shaped using a star-tipped nozzle to make ridges (which helped them cook evenly).
They named them after the “Navajo-Churro” sheep breed, whose horns looked like the fried dough’s shape
So in Spain, churros were originally a humble shepherd’s food — not a dessert!

Portuguese Influence

Some food historians believe Portuguese sailors brought back a similar fried dough pastry from China (called “youtiao”— a deep-fried dough stick eaten at breakfast).

The Portuguese may have modified it into a sweet version, and this idea spread to Spain.
That’s why some think churros have Asian roots adapted through European creativity.

Latin American Evolution

When Spanish and Portuguese explorers colonized Latin America in the 1500s, they introduced churros there — but locals made them sweeter and richer.

In Mexico, churros were served with cinnamon sugar and thick chocolate dip.
In Brazil, they went a step further — stuffing the inside with Doce de Leite (caramelized milk) or chocolate brigadeiro, creating the famous “Churros Recheados.”
ISo, the churro evolved from a simple fried dough into a filled dessert — a symbol of joy and indulgence in Brazil.